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Established by Shri Panchsheel Bobal in 1979 with humble beginnings, Panchsheel Jewellers has expanded and grown over decades. The new branding needed to reflect the modern brand, but keep the legacy value intact. The brand mostly targets women, so it was interesting to visualise and illustrate the "Panchsheel Woman" in her different versions. The colour palette is a deep teal to make sure the jewellery stands out and give a luxury feel to the visuals overall. Instagram: @panchsheeljewellers