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Cafe Reed is a experiential retail cafe & cultural district at the Quorum Club, which is open to all guests. The idea was to create a little haven inside the concrete structures of the business tower where one could drop buy for a mid-day coffee, a quick shopping trip or just to attend one of the fun events they host. The space is full with lush greens, which is a prominent part of the branding. I have used watercolour illustration of foliage thats in the cafe with handwritten typography for the logo. Visualising the main signage was very important as it needed to be instagrammable and showcase the best elements of the space, so we have a lovely Cafe Reed in black metal, against white tiles and framed by the planters. The mats and coasters are all of brown Kraft paper with a white relief print that stands out against all the browns. Instagram: @cafereedgurgaon