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Cinnamon Kitchen is a homemade and artisanal brand founded by Priyasha Saluja. The products are what they claim to be (super healthy and super yum), with high quality ingredients and immense attention to detail by the founder herself. Even though this was a time when the business was scaling up, the brand was still true to its ethos. This is why Sanjana and I incorporated a hand sketched approach for the illustrations and typography, making sure each product looked like it had a personal touch, much like what was inside. The kraft paper was a calculated choice and is used across most of the products. We loved the way our prints and colours turned out on the organic brown paper. Instagram: @cinnamonkitchenindia